Givat Shmuel, a vibrant city at the heart of Israel, is known for its central location near Tel Aviv, Ramat Gan, Givatayim, and Petah Tikva, as well as its dynamic and diverse community. The branding I developed reflects this centrality and vitality through a logo inspired by a burst of light or a blooming flower—symbolizing growth, energy, and connection.
 

The concept captures Givat Shmuel as a hub of advanced education and community spirit, emphasizing its role as a regional and social focal point. Each city department was given a unique identity to celebrate the diversity within, while maintaining a cohesive and harmonious visual language that ties the city’s many facets together.